About Us
FROM ONE ROLLS-ROYCE TO THE ONLY CHIRON IN THE UK
Platinum Executive Travel specialises in high-end car hire — from Lamborghini Huracáns to the Bugatti Chiron. The fleet spans Lamborghini, Rolls-Royce, Mercedes-AMG, Ferrari, Bugatti and Porsche, hired UK-wide and to select locations in Europe.
The Platinum Executive Travel Timeline
October 2006
The First Rolls-Royce
Platinum Executive Travel begins with a single Rolls-Royce Phantom carrying the registration RR56 PET. One extraordinary car marks the beginning of an extraordinary journey.
February 2009
Entering the Supercar Era
PET expands beyond traditional luxury transport and introduces supercars to its growing fleet, responding to a new generation of customers seeking performance, theatre and exclusivity.
July 2012
From Birmingham to Europe
With Rolls-Royce, Ferrari and Lamborghini now represented within the fleet, PET begins attracting attention and hire requests from clients across Europe.
December 2012
A Rolls-Royce Powerhouse
PET establishes itself as one of the country's leading Rolls-Royce-hire specialists, building what it describes as the largest Rolls-Royce hire fleet in the UK.
2014
A New Headquarters Takes Shape
Construction begins on PET's multimillion-pound showroom and headquarters on Coventry Road in Birmingham — a home designed for its rapidly expanding collection.
2015
The Supercar Showroom Opens
The purpose-built showroom is completed, giving clients a unique destination in which to experience and select some of the world's most prestigious cars.
2016
10,000 Weddings
Just ten years after its first Rolls-Royce, PET reaches the landmark of supplying luxury vehicles for more than 10,000 weddings.
2019
The One-of-One Purple SVJ
PET introduces a truly unique purple Lamborghini Aventador SVJ Coupé to its fleet. Its one-of-one specification becomes an instantly recognisable symbol of the company's growing ambition.
2021
The Bugatti Chiron Arrives
To celebrate its 15th anniversary, PET enters the world of hypercars with the purchase of a Bugatti Chiron. The company makes the Chiron available for hire, describing it as the only hireable example of its kind in the world.
2022–2024
Beyond Luxury Car Hire
PET evolves into a complete luxury automotive experience, expanding across self-drive hire, chauffeur services, weddings, corporate campaigns, music videos, film productions, photoshoots and exclusive events.
2025
A New Generation of Luxury
The fleet continues to evolve with contemporary flagship vehicles from Ferrari, Lamborghini, Rolls-Royce, Bentley, Porsche and Mercedes-Benz — including models such as the Ferrari Purosangue and the latest-generation Rolls-Royce Cullinan Series II.
2026
Twenty Years of PET
From one Rolls-Royce Phantom to a collection extending from modern luxury cars to one of the world's greatest hypercars, Platinum Executive Travel celebrates 20 years of ambition, innovation and unforgettable journeys.
It began with one Rolls-Royce. Twenty years later, the vision has become an icon.